You don’t always need a brand new website.
You might just need a better
version of the one you already have.
My strategic website refresh service is for healthcare practices, service-based businesses, and brands that already have a website but know it is not doing enough. We refine the layout, improve flow, clean up the messaging, and create a more polished experience so your site feels more trustworthy, more intentional, and more effective.
Refine what already exists and make it work harder for your business.
This offer is for businesses that do not need to start from scratch but do need a stronger online presence. A website refresh improves the overall design, structure, clarity, and user experience of your existing website so it feels more aligned with the quality of your work.
- Up to 5 pages redesigned
- Layout and user flow refinement
- Mobile optimization
- Section restructuring for better clarity and conversion
- Image updates and visual cleanup
- Light text cleanup using your existing copy
- Strategic improvements to make the site feel more polished and intentional
This is a great fit if your website feels outdated, cluttered, inconsistent, hard to navigate, or no longer reflects your business well, but the foundation is still there.
Most website refresh projects are completed within 5 business days once all materials are received.
Full payment is due upfront in order to reserve your project spot.
Includes copywriting for up to 3 pages.
$197 per additional page after that.
Why a website refresh can be the smartest move
Not every business needs a fully custom build. Sometimes the biggest win comes from improving what is already there. A strategic website redesign can help you present your business more clearly, build trust faster, and make it easier for visitors to take the next step without the time or cost of starting over.
Client Reviews
Kaitlin was amazing to work with. The process was smooth and the final site is beautiful and easy to use.
10/10 recommend. She went above and beyond and created the perfect website for my practice.
My website finally reflects my business. The flow, design, and everything feels aligned and beautiful.









