Websites that help your practice explain your model. earn patient trust. grow your panel.
Strategic, beautiful websites for DPC clinics, healthcare practices, and wellness brands, designed around how real patients think and what makes them say yes.
Every other designer will guess what your patients need.
Most web designers have never set foot inside a direct primary care practice. They don’t know what confuses prospective patients, or why people leave without enrolling.
I’ve worked inside a DPC practice since 2019. I’ve heard the questions patients ask before they commit, and I build every page around the answers.
Let’s talk about your practice →Find the right next step.
Whether your site needs a second opinion, a polish, or a fresh start, there’s a place to begin.
The Digital Gut Check
An honest audit of your site from a prospective patient’s point of view.
- About 10-page written audit
- Prioritized Fix List
- Clear next steps, no fluff
Strategic Website Refresh
Your foundation is there. I sharpen the messaging, flow, and design.
- Up to 5 pages redesigned
- Mobile and layout cleanup
- Built to convert
Custom Website Design
A fully custom website built around your patients, from the ground up.
- Strategy before design
- DPC-focused patient flow
- Launch support included
Practices I’ve built for.
A few recent DPC and healthcare websites. Tap any one to see it live.
Built for practices where trust is everything.
Direct Primary Care Clinics
My specialty. I know the membership model, the patient journey, and how to get visitors to enroll.
Healthcare Practices
Functional, integrative, concierge, and specialty clinics that need patients to trust them before they book.
Health & Wellness Brands
Healers, coaches, and wellness businesses that want a site as intentional as their work.
From home builders to retail to coaches: clear messaging, easy navigation, and a site that turns visitors into customers.
I’m not just a designer. I work in your world.
I’ve spent years inside a direct primary care practice, not as an outside vendor, but from the inside. I know your membership model, your patients’ questions, and the difference between a website that looks fine and one that actually grows your panel.
- ✦ Specialized in DPC, healthcare & wellness
- ✦ Strategy first: every design choice has a reason
- ✦ Based in Charleston, SC · serving clients nationwide
Real practices. Real results.
“Has done an amazing job over the years growing the business! We’ve been waitlisted several times because of her work! During our waitlisted times, we still have people joining the practice!”
“The new website is not only visually stunning, but strategic. We’ve already noticed how much easier it is for patients to navigate, understand our services, and take action.”
“OOPH… Lol… That’s a gut check… But a good one!!!”
“Since the redesign, I’ve already received more engagement and compliments on how clear and welcoming my website feels. I finally feel proud to share it.”
“10/10 recommend! Kaitlin completely went above and beyond to create the perfect website for my practice. Her turnaround time was absolutely insane. You WILL NOT regret it.”
Not ready for a new website? Start growing your practice today.
Ready-to-use resources for DPC practices, built from the same inside-a-DPC experience behind every website I design.
50+ Free Patient Sample Programs
Stop hunting all over the internet. 50+ sample programs in one place, with direct links to request samples.
- Primary care + OTC
- Pediatrics
- Women’s health
The DPC Patient Communication Playbook
Your patients shouldn’t get a different answer depending on who picks up the phone. Scripts for the questions patients actually ask.
- Front desk + VAs
- Escalation guidance
- Staff training
The 30-Day DPC Community Growth Workbook
An actual plan for getting out of the office and becoming the practice people recommend by name.
- 30 daily actions
- Referral scripts
- Tracking pages
DPC Consent Form Library
Stop recreating consent forms from scratch. 34 editable templates built for real DPC workflows.
- IV + injections
- HRT + GLP-1
- Telehealth