The only website designer who actually works inside a DPC practice.
DPC websites that explain your model, earn patient trust, and grow your panel.
Why this matters to your practice
I've worked inside a direct primary care clinic since 2019. I know your membership model, your patient objections, and exactly what it takes to turn a curious website visitor into an enrolled member — because I live it every day.
I build strategic, beautiful websites for DPC clinics, healthcare practices, and wellness brands — designed around how real patients think and what makes them say yes to your membership.
★★★★★ 100% 5-star reviews · DPC clinics served nationwide · Working in DPC since 2019
Every other designer will guess what your patients need. I already know.
Most web designers have never set foot inside a direct primary care practice. They don't understand the membership model. They don't know what confuses prospective patients or why people leave your site without enrolling.
I do. I've worked inside a DPC practice since 2019 — not as an outside observer, but from the inside. I've seen what questions patients ask before they commit, what makes them leave without enrolling, and what makes them sign up the same day they find you.
That insider knowledge is what makes every website I build different — and what no other designer can offer you.
The Digital Gut Check
An honest website audit for practices that know their site could be doing more.
If your website isn't explaining your membership model clearly, building patient trust, or converting visitors into enrolled members — this is where we start. I review your site the way a prospective patient would, identify what's helping and what's costing you enrollments, and hand you a prioritized Fix List.
You'll walk away knowing exactly what's standing between your website and a full panel.
Custom Website Design
A fully custom website built specifically for your DPC clinic or healthcare practice — from the ground up.
This is for you if your current website doesn't reflect the quality of care you provide, doesn't explain your membership model clearly, or simply isn't converting visitors into patients. Every page is designed to build trust, explain DPC simply, and make it easy for the right people to say yes.
The result is a website as strong as the practice behind it. Starting at $3,997.
Strategic Website Refresh
The fastest way to a better-performing website — without starting over.
Your foundation is there — it just needs sharper messaging, better patient flow, and stronger conversion. I tighten everything up so your site explains DPC clearly, builds trust faster, and makes it obvious what a visitor should do next.
Delivered in 5 business days. Starting at $1,597.
Who I work with
I specialize in direct primary care clinics and healthcare practices — businesses where patient trust is everything and your website is the first impression. If your practice depends on people understanding your model and believing in you before they ever call, you're in the right place.
I'm not just a designer.
I work in your world.
Since 2019, I've worked inside a direct primary care practice — not as an outside vendor, but from the inside. I understand your membership model, your patient objections, and the difference between a website that looks fine and one that actually grows your panel.
That insider knowledge changes everything about how I design. I'm not guessing at what your patients need to see — I already know. And I build every page, every section, and every call to action around that understanding.
Based in Charleston, SC. Working with DPC clinics nationwide.
Real practices. Real results.
"Has done an amazing job over the years growing the business! We've been waitlisted several times because of her work! During our waitlisted times, we still have people joining the practice! It's been a great 4 years!!"
"Working with Socially Thriving has been one of the best decisions we've made for our business. The new website is not only visually stunning, but strategic. We've already noticed how much easier it is for patients to navigate, understand our services, and take action."
"Since the redesign, I've already received more engagement and compliments on how clear and welcoming my website feels. I finally feel proud to share it. The process was stress-free and every update was handled with care."
"10/10 recommend! Kaitlin completely went above and beyond to create the perfect website for my practice. She gave me tips to grow my practice, checked in several times after the fact, and her turnaround time was absolutely insane. You WILL NOT regret it."
What exactly does Socially Thriving do?
We help entrepreneurs and healthcare practices elevate their online presence through strategic website design, digital audits, and actionable guidance. Whether you need a full website build or a quick refresh, we make sure your site looks great, feels authentic, and performs effectively.
What’s a Digital Gut Check?
A Digital Gut Check is our signature service - a comprehensive review of your website’s design, messaging, and user experience. You’ll receive honest, actionable feedback and a clear plan to improve your online impact.
Do you only work with healthcare professionals?
Nope! While we love supporting healthcare practices, we also work with entrepreneurs, small business owners, and creative professionals who want to build trust and attract the right clients online.
How long does a website project take?
Most full website builds take between 3–6 weeks, depending on your goals and how quickly we collaborate. Strategic edits or Digital Gut Checks typically take about a week.
What if I already have a website?
Perfect - that’s where we shine! We’ll review your existing site, identify what’s working, and make strategic recommendations or updates so it feels aligned and effective.
How can I get started?
Just reach out through our contact form or schedule a Digital Gut Check to get personalized insights. From there, we’ll recommend the best next step for your goals.