Custom Website Design

Websites built for practices where trust is everything.

Custom websites for direct primary care clinics and healthcare practices that want a site as strong as the care they provide — strategic, polished, and built to earn patient trust from the very first visit.

This isn't about throwing pretty sections on a page. It's about building a website that explains your model clearly, builds trust before the first call, and makes it easy for the right patients to say yes.

Built specifically for DPC clinics.

Your website has to do something most websites don't — explain a healthcare model most people have never heard of, and make them trust it enough to pay a monthly membership before they've ever met you. I know how to do that.

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Membership model explained clearly Visitors understand DPC and its value before they leave the page
✦
Patient trust built before the first call Every page is designed around how DPC patients actually think
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Enrollment-focused flow Clear next steps that turn curious visitors into enrolled members
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SEO foundations built in So the right patients in your area can actually find you

Choose the level of build that fits your practice

Both options are designed to give you a strategic, polished website built around your patients — with every design decision intentional and every page focused on growing your panel.

Foundation Option

Strategic Website Build

$3,997

A polished, strategic website built using an efficient, proven workflow. Ideal for DPC practices and healthcare businesses that want strong design, solid structure, and a site that converts — delivered with a streamlined process.

  • Custom design aligned to your brand
  • Up to 5 core pages
  • DPC-focused messaging and patient flow
  • Strategic layout built to convert
  • Mobile optimization
  • Launch support
Copywriting not included
Premium Option

Custom Strategic Build

$5,997

A more hands-on, highly collaborative website experience with deeper design refinement, elevated strategy, and a premium process from start to finish. For practices that want a site that truly sets them apart.

  • Everything in Strategic Website Build
  • More custom direction and structure
  • Higher-level design refinement
  • More collaborative process throughout
  • 30 days post-launch support
Copywriting not included
$1,497

Complete website copywriting for up to 3 pages

$197 per page after

How it works

A clear, guided process from first conversation to launch day — so you always know what's happening next.

1

Discovery call

We talk through your business, your audience, and what your website needs to do.

2

Strategy & structure

I map your pages, messaging, and visitor flow before anything gets designed.

3

Design & build

Your site comes together, and you review it before anything goes live.

4

Launch & support

We launch, and I stay close afterward to make sure everything runs smoothly.

Platforms

I build on Wix and WebCenters only.

Payment

Full payment is due upfront before your project begins. A signed contract is in place before any payment is collected.

Timeline

Timeline depends on project scope, your responsiveness, and how ready your content and brand materials are when we begin.

Best For

DPC clinics and healthcare practices ready for a site that reflects the quality of their care — and any small business that wants a strategic site built to convert.

Why this matters for your practice

A DPC website that looks good but doesn't explain your membership model clearly is still losing you patients every day. Every page I build is designed with one question in mind: does this make a prospective patient understand, trust, and want to enroll?

Client Reviews

✦  Waitlisted multiple times
★★★★★

"Has done an amazing job over the years growing the business! We've been waitlisted several times because of her work! During our waitlisted times, we still have people joining the practice!"

Lowcountry Wellness Center
Wellness Practice · 4-year client
✦  Patients taking action immediately
★★★★★

"The new website is not only visually stunning, but strategic. We've already noticed how much easier it is for patients to navigate, understand our services, and take action."

Kinora Medical Group
Medical Practice
★★★★★

"10/10 recommend! Kaitlin completely went above and beyond to create the perfect website for my practice. Her turnaround time was absolutely insane. You WILL NOT regret it."

Erica Waters
Healthcare Practice
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Portfolio

Websites I've designed.

Every site below was designed and built by me — from DPC clinics to wellness brands to local businesses. Tap any one to see it live.

Old Rugged Cross Healthcare Direct Primary Care View website Women's Hormonal Health & Wellness Women's Health Practice View website Litehouse Health & Wellness Health & Wellness View website Sweetgrass Sacred Services Doula Services View website Enlighten Souls Consultant Spiritual Consulting, Reiki, Death Doula, Respite Care & Language Support View website Kinora Medical Group Direct Primary Care View website Flowertown Home Builders Custom Home Builder View website Grounded by Truth Emotional Polarity Technique (EPT) View website Lowcountry Wellness Center Direct Primary Care View website DPC Launchpad Annual DPC Conference & Resource View website Texarkana Family Healthcare Family Healthcare View website Peace Center for Healing Healing Center View website Bra Emporium Retail Boutique View website